My background
Many years ago in Chicago, I began my career as a print designer and quickly transitioned to designing for the web. Frustrated with just pushing pixels, and craving the ability to define strategy and structure, I moved into UX and haven't looked back.
Having worked in startup, corporate, consulting and agency environments, I've been incredibly lucky to get my hands dirty in all sorts of things, including SaaS, security, retail, healthcare, consumer packaged goods, financial services, agriculture and government. I've worked on software, websites, mobile apps, and touchscreen experiences.
These days I’ve been focused on designing complex workflows for expert-level users. I’m currently working as a Staff Product Designer at ServiceNow, designing tools for AI-based experiences. Prior to that, I dipped my toes into the startup waters at Mux, as a Staff Product Designer working on a team responsible for login, billing, security, RBAC and product settings.
When I'm not working, I can usually be found running, hiking, eating, and drinking my way around the Pacific Northwest.
My approach
I believe in creating simple, purposeful experiences based in a solid understanding of, and empathy for, customer needs. As designers, I feel we have a duty to not just create experiences that meet users' needs, but make things better and more enjoyable. My background in visual design has given me a relentless attention to detail, and the desire to craft simple, elegant experiences that solve real problems.
What I love most is figuring out highly complex, or poorly defined problems, and helping others to do the same. I believe in empowering my colleagues and clients to think differently and critically – to not only explore multiple solutions, but to really make sure we're actually solving the right problem.
I believe in bringing engineering in as early as possible in the process, to help them understand and empathize with user problems, so we can all think about solutions together.
I will thrive in a culture with leadership that not just speaks to design being an important pillar in the organization, but actually demonstrates this. This means supporting continuous discovery, innovative problem solving and iterative improvement, and truly is about cross-functional collaboration that cuts across teams and roles. My ideal environment is an organization that is grounded in user-centered design throughout, and not just siloed in a department.
I do a lot of my own user research. If I’m not regularly talking to customers, I’m not able to do my best work.
Design expertise
Discover
Stakeholder/user interviews and requirements gathering
Generative and evaluative user research, research synthesis
Workshop facilitation and planning
Define
Experience modeling and customer journey mapping
Information architecture
Interaction models and user flows
End-to-end user experience definition, scoping and planning
Design
Concept ideation and vision design
High and low-fidelity prototyping
Formal and informal guerilla-style usability testing